I worked on this brand refresh with other designers at Clarke studio.
City Harvest is a non-profit that works to feed the hungry of NYC. We created a visual system that in-house designers—and non-designers alike—could easily apply across print and digital usages.
I established rules around grid, typography, color palette, photography, and other graphic elements. I designed the brand book and all print deliverables.
The Fold Bind Book
This book is an interactive unit that contains a combination of all the basic paper folds and book binds in their physical form. This is to be used as a reference for printers and designers looking for different ways to present information.
This book was inspired by the lack of physical reference out there pertaining to the many different ways of presenting information. The Fold Bind Book is a single unit consisting of all the basics in their tangible form. The book is educational and fun in the way the viewer interacts with it; as the viewer opens a fold or a bind and learns about it, the viewer then finds another fold or bind, and then another, and then another. The book isn't simply laying out the basic folds and binds; it is motivating the viewer to go on this adventure, from one fold bind to the next.
Everything, including all book binds, were handmade.
Friends of the Global Fight Reports
These projects were completed while at Clarke studio.
Friends of the Global Fight is a non-profit organization that advocates for ending global epidemics, including AIDS, tuberculosis, and malaria.
I designed based on the most important asset—their logo. The three ring motif (representing each of the three epidemics) and color palette come into play in subtle ways throughout the reports, establishing consistent visual language. The main goal of each report is to package heavy research about these three global epidemics in an easily consumable way.
A Guide to Sustainable Paper
A Guide to Sustainable Paper questions the use of recycled paper and its ability to be completely environmentally sustainable.
This hand-bound, hand-constructed book is written and designed to initially feel like a paper sample booklet/paper guide, printed completely on recycled paper (16 different papers, 7 paper finishes, in several different earthly toned colors).
The goal of the book, intended to be printed only once, is to be passed around to spread the word to designers about paper and its environmental consequences. Readers are to feel the book's weight, the book's carbon footprint, and to feel the weight paper really has on the environment.
The book is driven by much research into the process of recycling paper and the horrible effects the process has on the environment. The book is directed to designers; as designers, we are visual communicators, and we should be conscious of the process that goes into the material we use to communicate.
A Guide to Sustainable Paper ends with the result that there is no way to be sustainable when using even recycled paper. The book does not supply answers; it raises questions, and in turn raises awareness.
amfAR Milano 2016 Gala Invitation
I created projects for amfAR while working at Clarke studio.
Ecoffect is a new personalized, wearable tech wristband and application that will move people toward a more sustainable lifestyle through the monitoring of one's carbon footprint. Ecoffect is fun and social, motivating users with a point-based incentive system that, when enough points are earned (as more environmentally-aware actions and choices are made), can give users free rewards that are redeemable in several different organic, environmentally-friendly product-selling stores. Ecoffect encourages people to share the carbon footprint-reducing experience together.
I worked on this executive study with other designers at Clarke studio.
To solidify their expert status, SAP has commissioned research & written thorough reports on today's cutting-edge technology, like Digital Transformation. They needed an experienced design partner to create visuals that would both inform readers and emphasize SAP's core business offerings.
The team and I designed multiple visual assets (including a minisite, video, whitepaper, and more) to present and publicize SAP's Digital Transformation research—each telling the story in a different way. I worked on the minisite and created the video.
SAP Digital Transformation Executive Study
Rock Candy Packaging
These three dark chocolate packages are based off of three classic musicals I have enjoyed since I was a kid. I kept the design simple and minimal to create a sophisticated dark chocolate package feel, but incorporated playful elements in subtle illustrations referencing specific scenes from each movie.
"If I were a rich man, all day long I'd eat chocolate." —Fiddler on the Roof
"These are a few of my favorite chocolates." —The Sound of Music
"Please sir, can I have some more chocolate?" —Oliver
Movies Post-Release Infographic
This research-based infographic project displays how movies are viewed (consumed) and reviewed (critiqued) in the 21st century. It is inspired by classic theatrical themes while incorporating a more modern use of typography, simplicity and organization to suggest its review of 21st century movies.
Planes and Perspectives
This is an animation I made as a beginning to a concept I am personally exploring—a concept involving space and the interaction of different planes and perspectives. In working with playfully illustrated neighborhood elements, I began to discover how to create space as well as destroy it at the same time, having elements in different perspectives (2-point, aerial etc.) sit in the same plane.